We’ve got the goods 

WE’RE AN INDEPENDENT CREATIVE AGENCY WITH A COMPETITIVE ADVANTAGE.

The Good Ideas Co. is a branding business with sauce.
We specialise in creativity that cuts through – it’s the kind of stuff that gets your brand and your business in the door.

THE GOOD IDEAS CO.

We find your brand’s sweet spot - even if you don’t know what it is yet.

WE SPECIALISE IN CONTENT WITH A SIDE OF CONSULTANCY.

From campaign ideation and direction to web and product copy, we make the whole making-content business a whole lot simpler.

The Good Ideas Co. is a full-service creative agency. That means we offer everything from brand direction and content strategy to copywriting and end-to-end creation for brands with great taste. In need of compelling site or social content? We do the small stuff too.

We’ve done some good great things

Here’s the story…

LISA PATULNY AND AMY STARR ARE LIFELONG CREATORS.

Our history on board some of the country’s most innovative fashion and beauty magazine mastheads and brands means we’ve been entertaining, educating and engaging for longer than you’ve been tying your shoelaces. We created The Good Ideas Co. to channel our collective expertise for good (yours) and to help build standout brands through a curated and considered approach to content.

Get in touch


STILL READING? WE LIKE YOU ALREADY.

 

TESTIMONIALS

You’re in good company

  • Ruth Robalino - AÉDE

    “We’ve worked with the gorgeous girls at The Good Ideas Co. on various projects now and keep coming back for more. Their work is fresh, innovative and effective, and they are an absolute pleasure to work with.”

  • Elle Ferguson - ELEFFECT

    “Lisa has been with ELEFFECT from the beginning. As a brand founder I needed someone who understood my brand and what it was about. I needed someone who shared my passion and could articulate my message to the world. Lisa was that person and essentially the voice of EE. I am forever grateful for having Lisa a part of the DNA of EE.”

  • Florence Deane - GLASSHOUSE FRAGRANCES

    “We approached Lisa to re-work our brand copy while undergoing a refresh back in 2019 and she quickly became an extension of our marketing department. Lisa’s experience is unmatched; her passion for beauty comes through in everything she writes and she is an absolute pleasure to work with. And I wouldn’t hesitate in recommending her to any brand that wants to strengthen its D2C relationships.”

  • Sarah Humphries - SHA PR

    “Amy has consistently been my go-to creative and copywriter. Not only is she an incredibly talented creative, her work ethic and welcoming attitude make her a unicorn in this industry.”