We’ve got the goods

WORDS THAT WORK. VISUALS THAT WOW. TOGETHER AT LAST.

When creativity calls, we answer with big ideas, sharp words, and visuals that click. At TGIC, we streamline creative services to deliver cohesive messaging that brings your brand to life. From strategy to execution, we make your vision clear, consistent, and compelling.

YOUR ALL-IN-ONE CREATIVE PARTNER.

Why juggle multiple creative services when you can find everything you need in one place?

WHAT WE DO BEST:

  • Brand Curation:

    Messaging, words, and imagery that tell a cohesive story.

  • Strategic Copywriting:

    Words that connect, persuade, and drive real results.

  • Thoughtful Content Creation:

    From striking still imagery to video worth sharing.

With us, your brand won’t just look and sound good; it’ll make sense.

We’ve done some good great things

Here’s the dealio…

HEY! WE’RE LISA AND AMY, YOUR CONTENT CO-CREATORS.

Our history on board some of the country’s most innovative magazine mastheads and brands means we’ve been entertaining, educating and engaging for longer than you’ve been shopping online. We created The Good Ideas Co. to simplify content for A+ beauty and lifestyle brands. We handle it all – messaging, copy, and visuals, from concept to creation – delivering seamless, standout results, without the hassle of juggling multiple creative agencies.

Lisa Patulny and Amy Starr from The Good Ideas Co. sitting on a hardwood floor, smiling at the camera. Both are wearing blue dresses, with Lisa raising her arm in the air.

WHY WORK WITH US?

Because great brands don’t happen by accident.

WE GIVE YOUR BRAND A LEG-UP WITH:

  • Streamlined Processes:

    All of your creative needs under one, very convenient, roof.

  • Messaging Synergy:

    When words and visuals work together, good things happen.

  • End-To-End Approach:

    From concept to creation and beyond, we handle it all.

We offer a range of services, including brand personality and TOV strategy, website, product and packaging copywriting, social content, ad campaigns, ad-hoc support, ongoing retainers and more.

Get in touch


STILL READING? WE LIKE YOU ALREADY.

 

TESTIMONIALS

You’re in good company

  • Ruth Robalino - AÉDE

    “We’ve worked with the gorgeous girls at The Good Ideas Co. on various projects now and keep coming back for more. Their work is fresh, innovative and effective, and they are an absolute pleasure to work with.”

  • Elle Ferguson - ELEFFECT

    “Lisa has been with ELEFFECT from the beginning. As a brand founder I needed someone who understood my brand and what it was about. I needed someone who shared my passion and could articulate my message to the world. Lisa was that person and essentially the voice of EE. I am forever grateful for having Lisa a part of the DNA of EE.”

  • Florence Deane - GLASSHOUSE FRAGRANCES

    “We approached Lisa to re-work our brand copy while undergoing a refresh back in 2019 and she quickly became an extension of our marketing department. Lisa’s experience is unmatched; her passion for beauty comes through in everything she writes and she is an absolute pleasure to work with. And I wouldn’t hesitate in recommending her to any brand that wants to strengthen its D2C relationships.”

  • Sarah Humphries - SHA PR

    “Amy has consistently been my go-to creative and copywriter. Not only is she an incredibly talented creative, her work ethic and welcoming attitude make her a unicorn in this industry.”